Jones Knowles Ritchie approached us with a very cool requirement: to develop the style of animation for the bespoke typeface that they made for the rebranding of M&M's®. In addition to the main task they also wanted to explore the possibilities of a cohesive motion system.
You can watch the case study at JKR's website here!
We started to have fun ourselves looking for references and one of the first we came up with were the Esther Williams films. →
JKR and M&M'S had been working on the rebranding when they approached us. Some principles were clearly defined and we worked from those. One particular phrase resonated with us "When we connect—fun comes naturally". We came up with our own concept: Gathering Fun.
* Some of the animations were part of a process to explore different options in order to establish a motion system — To watch the final brand assets please go and check JKR’ and M&M's® websites.
Client - M&M's®
Commisioned by / Creative direction - Jones Knowles Ritchie.
Borja Holke - Motion Designer.
Victoria García - Project Manager.
Category - Motion system for branding.