Assembly Coffee, and Independently-owned specialty coffee roastery in Brixton, London, asked us to help them developing the motion attributes and behaviour of the brand.

Here you can see the results and some insight on how we rationalized all our choices according to Assembly's brand persona.

The animation curve is the result of translating the attributes into motion. →

Credits:
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Client - Assembly Coffee.
Designers - Vasiliki Zotou / Ariadna Vilalta.
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Motion principles & Animation — Borja Holke.
Project Manager - Victoria García.

Category: Motion system for branding / Social Media communication.