Entropia is a series of live events that seek to explore the experience of music combined with visuals. Experimentation was one key concept. But above all, the element of surprising and unexpected combinations needed to be presented through all the brand system. The events are curated by Born! Music and take place at the Etopia art and technology center in Zaragoza.
Talking to Eduardo from Born! Music we understood that Entropia's audience should be wider than that of other electronic music festivals. We needed to give it more of a pop character to appeal to a broader spectrum of spectators. This is why we decided that the different ingredients that would make up the identity: typographies, colour and compositions, should have a powerful visual charisma. As a secret sauce we also created a library of icons that you can download here as a font.
The 2021 session was composed of 6 different events to be communicated online. Through social networks and on Etopia's own website.
To portray the unexpected combinations resulting from the mixing of the visual and sound artists, several typefaces were mixed together in some crazy combinations. Experimentation, and also, the classic flyers from electronic music events aesthetics, are present with this formula.
At the end of the process we managed to create a coherent framework to communicate all the events of the Entropia cycle. As an anecdote I can tell you that the logo is directly inspired by the banana stickers that my youngest son sticks all over the kitchen.