When Mr. Juan Delcán (Creative Director) called us to join a team to build some motion graphics to be projected on the first ever Aerosmith Vegas Residency we were just blown away. We needed to produce around 15 minutes of animated design that were going to be projected on a 160 feet screen during the pre-show of every Aerosmith concert. We used different techniques including 3D, traditional animation, experimental editing of existing footage to pay tribute to the history of the greatest Rock and Roll band in America.
The pre-show was planned as a journey through the band history. We needed to build the design and animation from the pre-recorded tracks containing the members of the band speaking and other effects and sounds that really send you to that moment. It was awesome to help to make the words of such a legend as Steven Tyler visible in the most compelling way.
Just a huge honor.
After the initial bump of energy we realized that we needed to build a first class team to tackle the project properly and within the short time that we had to do it. At the end we were a team of really strong and senior motion designers based in Spain including Jorge Artola, Oliver Dead, Asier Bueno and with the assistance of our project manager Victoria García and the guest starring of the great spanish illustrator Óscar Llorens.
(You can find all the links and credits at the bottom)
In some cases we paid homage to great cover designs. Here you can see a version of Just push play (2001) cover made in 3D by Oliver Dead.
Every member of the band had a chapter dedicated to his personal story. Mr. Joe Kramer banging the drums here.
Frame by frame animation made from the original design from the first van that Aerosmith used to travel back in the day. Cel animation: Borja Holke.